Advertising dataset: How to predict sales based on advertising investements
Marketing teams usually promote their products in different kind of media. For example: TV, radio, newspaper, social media, etc. However, the impact in sales could be different for each kind of media. Perharps, investing in TV or radio would generate a bigger sales growth than investing in newspaper!! In this repository, you will find a model to predict sales based on different kind of media and also, it will help to identify which kind of advertising should be performed by the company.